CASE STUDY — IP GEOLOCATION API

IPWhois: 396% Traffic Growth for a One-Page SaaS

92 links, branded anchors only and very little new content: a slow, steady campaign that grew a single-page website’s organic traffic about 5x.

By Sheikh Shadi Shuvo, Founder · Service: Niche Edits · Campaign length: 23 months · Updated October 2026

The Client

IPWhois provides an IP geolocation API used by developers around the world. Its business runs through what is essentially a single-page website, with no large blog and no content team.

When we began, the site earned about 1,110 organic visits per month.

The Constraints (and Why This Case Is Interesting)

• Very little new content. The owner had little appetite for publishing. We settled on about one quality article a month, and some months had none.
• Deliberately slow link velocity. The client wanted a careful, unhurried profile, with links pointing almost entirely at the homepage.

Most SEO case studies rely on heavy content production. This one could not, so most of the result came from the link profile itself.

The Strategy

1. Niche edits only

All 92 backlinks were niche edits: links added to established articles on SaaS, hosting, e-commerce and business sites. Each placement was approved by the publisher’s editor, and our fee covered the outreach work and any placement fee the publisher charged. No PBNs, no directories.

The sites ranged from DR40 to DR93. That means some of these links sat below the DR 50+ range we quote on our service pages today.

2. Branded anchors only

With one page to rank and a brand to protect, we used branded anchor text only. That kept the anchor profile low-risk and built brand visibility in search results.

3. Links on pages that already earn traffic

More than 15 placements went into posts that were already getting organic visitors, so they can send referral traffic as well as authority.

4. Four links a month for 23 months

At an average of 4 links per month, the profile grew slowly and evenly. Traffic held roughly flat for the first few months, then climbed steadily for the rest of the campaign.

The Results

• Organic traffic: 1,110 → 5,508 monthly visitors (+396%, about 5x)
• Domain Rating: 44 → 66
• Ranking keywords: 829 → 1,804
• Link profile: 92 niche edits from DR40–93 sites, all with branded anchors

Examples of sites that linked to IPWhois

Hostinger.com • HubSpot.com • Namecheap.com • G2.com • OpenCart.com • BigCommerce.com • FlippingBook.com • Envato.com

The Takeaway

You do not need to publish 40 posts a month to grow. With a strong product and a patient link building plan, even a one-page website grew its organic traffic about 5x. Sites that also invest in content usually have more room to grow, as the Testsigma campaign shows.

About the Data

Traffic, ranking-keyword, Domain Rating and referring-domain figures are Ahrefs estimates, measured at campaign start and end. Ahrefs traffic is a modelled estimate of organic visits, not the client’s own analytics, so treat the numbers as directional.

Related Services and Case Studies

This campaign used our niche edits service. Package and per-link prices are on the pricing page. More results:

• Zluri case study: 8.7K to 56K monthly visits in 14 months
• Testsigma case study: 8.9K to 256K monthly visits in 23 months
• Webisoft case study: 226 to 3,173 monthly visits in 14 months
• Slazzer case study: 1M to 2.5M monthly visits in 8 months

See every campaign on the case studies page.