The Client

Slazzer is an AI-powered background removal tool used by designers, marketplaces, and e-commerce teams to cut image backgrounds out in seconds. Strong product, a large existing audience — but growth had plateaued.

The Challenge

Slazzer was already pulling around 1 million organic visitors a month, yet momentum had stalled. In a competitive design-tools category, its backlink profile — just 87 referring domains — wasn’t strong enough to push its most valuable pages higher.

The Playbook

Over 8 months we built 425 editorial backlinks for Slazzer — every one on a real, relevant site with a human editor, earned through outreach. No PBNs, no link farms, no automated link placement. We pointed authority at the pages that mattered most and kept a natural, editorial-led anchor profile.

The Results

Organic traffic grew 150% — from 1 million to 2.5 million monthly visits — over the campaign, built on 425 new editorial links from a starting base of 87 referring domains. Not a spike: a durable step-change in Slazzer’s organic reach.