CASE STUDY — SOFTWARE DEVELOPMENT AGENCY
A steady, authority-first link building campaign grew organic traffic 14x for a Montreal software development agency that started with just 51 referring domains.
By Sheikh Shadi Shuvo, Founder · Service: Link Building · Campaign length: 14 months · Updated October 2026
Webisoft is a software development agency based in Montreal. It builds custom software, including blockchain products, for startups and enterprises.
The engineering and portfolio were strong, but almost nobody found the website. When we started, it drew just 226 organic visitors a month, ranked for 621 keywords and had only 51 referring domains.
The brief was simple: grow organic traffic in a niche where buyers need to trust a vendor before they get in touch. Custom development is a high-value B2B service, so rankings on service pages matter more than raw visit counts.
Our first audits showed the biggest lever was authority. With 51 referring domains, the site could not compete with established agencies, so the plan focused on links from established software, technology and business websites.
We built 280 backlinks over 14 months, a steady 20 links per month. Every placement came from a site between DR50 and DR93. About 90% were niche edits in existing, already-ranking articles and 10% were guest posts.
Two link types were used. Niche edits are links added to articles that already exist on a publisher’s site; guest posts are new articles written for that site. In both cases the site’s editor reviewed the placement and could refuse it. Our fee covers the outreach work and any placement fee the publisher charges.
The anchor plan targeted Webisoft’s ten highest-opportunity keywords. At the client’s request, 70% of links pointed to the homepage and service landing pages, where enquiries come from. The other 30% supported blog content to lift topical authority across the domain.
Links work best when there is something worth linking to. Webisoft’s team published 35+ articles every month during the campaign, which gave our placements relevant pages to point at and gave Google new pages to crawl.
More than 50 of the links went into blog posts that were already getting organic traffic, so they can pass referral visitors as well as authority.
| Domain | DR | Monthly organic traffic |
|---|---|---|
| hubspot.com | 93 | 9,293,337 |
| namecheap.com | 92 | 2,143,958 |
| opencart.com | 92 | 35,657 |
| bigcommerce.com | 92 | 762,044 |
| envato.com | 91 | 3,623,061 |
| note.com | 91 | 14,743,374 |
| crunchbase.com | 90 | 4,245,844 |
| cloudways.com | 90 | 215,625 |
| activecampaign.com | 90 | 372,611 |
| icons8.com | 90 | 1,112,036 |
| awwwards.com | 89 | 348,652 |
| techopedia.com | 88 | 2,807,491 |
DR and monthly organic traffic are Ahrefs estimates for each whole domain, as listed when this case study was published in July 2026. They change over time.
For a B2B service business, those visitors are people searching for the kind of work Webisoft sells.
Traffic, ranking-keyword, Domain Rating and referring-domain figures are Ahrefs estimates, measured at campaign start and end. Ahrefs traffic is a modelled estimate of organic visits, not the client’s own analytics, so treat the numbers as directional.
This campaign used our link building service, and the approach is the same one we use for B2B link building. Package and per-link prices are on the pricing page. More results:
See every campaign on the case studies page.
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