White label SEO packages cost from $178 a month (a wholesale local plan) to $9,999 a month (a dedicated three-person team) on the white-label plans I checked, pricing checked October 2026. That range is useless until you know three things the rate card hides: what unit you are buying, which fees sit on top, and who owns your client’s Google accounts when you switch vendors.
My position: the line item to audit hardest in any white label SEO package is the links, because Google holds the site owner responsible for every vendor in the chain, including the one your client never hears about. One of the top-ranking price lists for this keyword still quotes 2021 prices, so check every number against the vendor’s own page before you build a proposal on it.
Full disclosure: I run Sheikh Shadi, and we sell white-label link building only. We do not sell audits, content, local or technical SEO under your brand. So this guide covers the whole package honestly and treats links as one component of it.
What is a white label SEO package?
A white label SEO package is SEO work a provider delivers behind the scenes while your agency sells it, reports it and bills it under your own brand. The client sees one agency: yours.
Most packages bundle the same five parts in different amounts:
- Audit and technical fixes: crawl issues, indexing, speed, schema.
- On-page work: keyword mapping, titles, internal links.
- Content: blog posts and landing pages, usually a fixed number a month.
- Links and citations: outreach placements, digital PR, local directory citations.
- Branded reporting: dashboards and monthly PDFs with your logo and no vendor name.
The standard promises are also near universal: the provider signs an NDA, never contacts your client, and lets you set the retail price.
What do white label SEO packages cost in 2026?
Here is what the vendors’ own pages list. I left out any price I could not see on the vendor’s site. Pricing checked October 2026.
| Provider | Package | Listed price | Unit you are buying | Terms shown |
|---|---|---|---|---|
| AgencyPlatform | Local SEO + AEO | From $178/month wholesale (Gold rate) | Deliverables per plan | Month to month; membership billed separately |
| AgencyPlatform | National SEO + AEO | From $355/month wholesale (Gold rate) | Deliverables per plan | Month to month; membership billed separately |
| AgencyPlatform | Link building add-on | From $119/month (Gold rate) | Not itemized on the page | Month to month |
| E2M Solutions | Standard / Pro / Advanced / Marketing Squad | $1,299 / $2,099 / $3,999 / $9,999 per month | Hours: 30 to 35, 50 to 60, 100 to 120, then three full-time staff | “No contracts”; month to month |
| The HOTH (HOTH X managed SEO) | Starter / Starter Plus / Business / Enterprise | $1,000 / $2,500 / $5,000 / $10,000 per month | Monthly budget | Recurring monthly; white-label terms not stated on that page |
| 1Digital Agency | Per-client retainer | Not published | Scoped per client | 3-month minimum, then month to month |
Compare on the unit, not the headline. E2M’s hour-based tiers work out to about $37 to $43 an hour on Standard and about $33 to $40 an hour on Advanced. A deliverable-based plan at $178 tells you nothing until you see how many pages, posts and links that plan includes.
How do you choose a white label SEO provider?
Most buying guides agree on four checks, and they are right as far as they go:
- Proof of results: case studies with named sites and dates, not just star ratings.
- Reporting you can rebrand: no vendor watermark, plus access to the raw data.
- Client invisibility: an NDA, and a written promise never to contact your client.
- Terms that match yours: if the vendor has a 3-month minimum, your client contract needs one too.
Then run a one-client pilot before you move a book of business. The checks that actually protect your agency are in the section on what guides miss, below.
What is white label local SEO?
White label local SEO is the local slice of the package: Google Business Profile optimization, citations, reviews strategy and location pages, delivered under your brand. It is the cheapest tier on most rate cards. AgencyPlatform’s Local SEO + AEO plan starts at $178 a month wholesale against $355 for its national plan.
Local is also where vendors most often need admin-level access, because the Business Profile is the product. That makes the account ownership rules further down more important for local clients than for anyone else.
How much does SEO usually cost?
For the end client, SEO is usually a monthly retainer, and a white label package is the wholesale cost underneath that retainer. Your retail price is the wholesale price plus your fees, your account management time and your margin. I break down retail SEO pricing models in how much SEO costs.
Are cheap white label SEO packages worth it?
Only if the cheap part is the reporting and not the links. A low-priced plan can be fine for citations and on-page basics on a small local site. The risk sits in any link line item that is not itemized: you cannot check what you cannot see. If a vendor will not name the sites before you pay, treat it as one of the link building scam patterns and walk.
What most white label SEO pricing guides miss
The five pages ranking at the top for this keyword cover the definition, the branded reports and the tiers. These four points are missing from the pages I reviewed, and each one changes what you sign.
1. The price lists you are reading may be years old
One of the top five results is a roundup dated January 18, 2021. It lists AgencyPlatform’s local SEO at $168 a month and national SEO at $337. The vendor’s own page now shows $178 and $355 at the Gold rate. The same roundup lists The HOTH’s managed SEO from $500 a month plus a $250 setup fee. The HOTH’s HOTH X page now starts at $1,000 a month.
If you quote a client from a roundup, you can lock yourself into a retail price that no longer covers your wholesale cost. What to do: price only from the vendor’s own page or a written rate card with a date on it, and note that date in your proposal file.
2. Markup is not margin, and the fees are layered
Google’s AI Overview for this keyword says agencies typically build “2x to 3x margins”. A 2x price is a 100% markup, which is a 50% gross margin at best. And the wholesale price is rarely the whole cost. AgencyPlatform’s page says it plainly: “Membership fees and fulfillment fees are separate.” It also says margin is “not a guaranteed percentage”.
Here is the landed cost with stated inputs: Local SEO + AEO at $178 a month, Gold membership at $50 a month, and a retail price of $356 (2x the fulfillment fee).
| Scenario | Your monthly cost per client | Retail price | Gross margin |
|---|---|---|---|
| 1 client, 2x fulfillment | $178 + $50 = $228 | $356 | 36% |
| 5 clients, 2x fulfillment | $178 + $10 (membership split five ways) = $188 | $356 | 47% |
| 1 client, 3x fulfillment | $228 | $534 | 57% |
Those margins are before your own account management, sales and reporting time. If you need a reporting tool on top, see the agency tools in best SEO tools for agencies and add its cost per client to the same sheet. What to do: model the landed cost per client at your real client count before you pick a retail price.
3. Who owns the client’s Google accounts when you switch vendors
White label vendors ask for Search Console, Analytics and Business Profile access on day one. None of the top pages say whose name those accounts should sit under. Google’s own role rules answer it.
In Search Console, owners can add and remove users and change settings, while full users can view all data and take some actions. Google warns that “If all verified owners are removed, then all remaining users and delegated owners will lose access to the property after a grace period.” It also notes that a deleted owner can re-verify as long as their verification token remains. On Business Profiles, “A Business Profile can have multiple owners but only one primary owner,” and managers cannot add or remove users or remove the profile.
- Keep your client as the verified owner in Search Console and primary owner of the Business Profile. Your agency can be a second owner.
- Give the vendor full user access in Search Console and manager access on the Business Profile, never ownership.
- When you change vendors, remove the old vendor and delete any verification tokens they added.
Google’s Search Console permissions guide and Business Profile owners and managers guide spell out each role. Set this up in week one, because it is the only thing that keeps a vendor change from turning into a lost profile.
4. Google holds your client responsible for the vendor you hid
Google’s guide to hiring an SEO says: “Ultimately, you are responsible for the actions of any companies you hire”. In a white label setup, your client hired you, you hired the vendor, and the client has no idea the vendor exists. If the vendor buys links badly, the client’s domain carries the risk and your agency carries the blame.
Google’s spam policies list “Exchanging money for links, or posts that contain links” as link spam when the purpose is ranking, and say paid links do not violate the policy when they are qualified with rel=”sponsored” or rel=”nofollow”. I explain the attribute in sponsored links. So the link line item is where a package earns its price or hides its risk.
Ask the vendor two questions from Google’s own interview list, then the link questions that list does not cover, and get every answer in writing:
- Do you follow the Google Search Essentials?
- Will you share every change you make to the client’s site?
- Will you show me every site before a link goes live, with its traffic and editor?
- How many links are in this package each month, and what happens if one is removed?
Here is the bar I hold my own team to, as a reference point. When I vet a site, I check for at least 2,000 real monthly organic visitors, a human editor and a clean outbound profile. No PBNs or link farms. Every live link has a 6-month replacement guarantee. If a vendor’s link line item cannot meet a written bar like that, buy links separately from a specialist and keep the rest of the package.
My verdict: which white label SEO package to buy
Buy on the unit and the landed cost, not the headline price. A $178 local plan suits a small local client with a modest budget, as long as you own the Google accounts and the plan does not hide links. Hour-based plans from about $1,299 a month suit agencies that need real technical and content capacity and want to see where the hours go.
Do not resell any package whose link line item you cannot audit. If the vendor will not itemize links, split the package: keep the audits, content and local work with a full-service vendor, and source links from a specialist. That is the only part I sell. My white-label link building service runs under your brand, with unbranded reports and no contact with your clients. If you are still deciding whether to outsource at all, read how to outsource link building first.
Want to see which links a client is missing before you build the proposal? Get a free link gap analysis, or see link building pricing for our public plans.
