CASE STUDY — TEST AUTOMATION PLATFORM
Our biggest growth story yet — 575 authority links and a relentless content engine turned stagnant traffic into a 28x organic machine.
Testsigma is an established SaaS platform for automated software testing. Strong product, active blog — but organic traffic had been parked at roughly 9,000 monthly visitors for far too long. In a niche as competitive as test automation, standing still means falling behind.
After several strategy sessions, we committed to a two-engine approach: a sustained, high-authority link building campaign from our side, and a serious step-up in publishing from theirs. Neither works nearly as well alone.
Over 23 months we secured 575 backlinks — 80% niche edits placed inside established, ranking articles and 20% guest posts on industry sites. 98% of all links were editorial. Placements included HubSpot, Namecheap, G2, BigCommerce, OpenCart, FlippingBook, and Envato.
The site had authority potential but not enough surface area. Testsigma’s team answered with 40+ quality posts per month, giving us endless internal linking opportunities and Google an ever-expanding footprint to reward.
Months 1–3 — Stabilize. 25 authority links per month halted the stagnation; the first upward movement appeared within weeks.
Months 4–12 — Accelerate. With momentum confirmed, consistent link acquisition plus the new content engine pushed traffic past 100K by month 12.
Months 13–23 — Compound. A steady 25 links per month aimed at increasingly competitive keywords carried the site to 256K monthly visitors, with top positions across high-intent terms.
This is what happens when authority building and content production pull in the same direction for two years straight: not a spike, but a permanent step-change in organic reach.
Tell us where your traffic is stuck — we’ll show you the path to unstick it.
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