If you’re an Etsy seller struggling to get your products noticed, you’re not alone. With over 96 million active buyers and millions of listings competing for attention, standing out on Etsy requires more than just great products. The secret weapon? Mastering Etsy SEO.

In this comprehensive guide, we’ll walk through everything you need to know about Etsy SEO in 2025. From understanding the latest algorithm changes to implementing proven strategies that actually work, you’ll have all the tools needed to boost your rankings and attract more buyers to your shop.

What is Etsy SEO and Why It Matters

Etsy SEO (Search Engine Optimization) is the process of optimizing your shop and product listings to rank higher in Etsy’s internal search results. When someone searches for “handmade earrings” or “vintage poster,” SEO determines whether your products appear on page one or get buried on page ten.

Think of it as making your products more discoverable to potential customers who are already looking for what you sell. Unlike traditional advertising where you interrupt people, SEO puts your products in front of buyers who are actively searching.

How Etsy’s Search Algorithm Works in 2025

Etsy’s search algorithm has become increasingly sophisticated, focusing on four main ranking factors:

• Relevancy: How well your listing matches what buyers are searching for
• Quality: Your shop’s performance metrics like customer reviews, conversion rates, and order completion rates
• Recency: How recently you’ve updated your listings or added new products
• Customer and Market Experience Score: A comprehensive metric including shipping speed, customer service, and return rates

The algorithm also considers buyer behavior signals. If people click on your listing but don’t buy, that sends a negative signal. Conversely, if your listings generate clicks, favorites, and purchases, Etsy interprets this as high-quality content worth promoting.

What makes 2025 different is Etsy’s increased emphasis on user experience metrics. The platform now closely monitors how long people spend viewing your listings and whether they interact with your content beyond just viewing it.

Why Etsy SEO is Key for More Sales

Here’s a reality check: 87% of Etsy buyers use the search function to find products. If your listings aren’t optimized for search, you’re essentially invisible to most potential customers.

Consider these verified statistics:

• Products on the first page of Etsy search results get 15x more clicks than those on page two
• Well-optimized listings can increase views by 200-400% within 60 days
• Sellers who consistently apply SEO strategies report 65-85% higher conversion rates
• Proper SEO can reduce your cost-per-click in Etsy Ads by up to 40%

The beauty of Etsy SEO is that it’s free traffic. Unlike paid advertising where you pay for each click, organic search traffic costs nothing once you achieve good rankings. This makes SEO one of the highest ROI activities for Etsy sellers.

2025 Etsy Algorithm Updates You Need to Know

What’s Changed in 2025?

Etsy made several significant algorithm updates throughout 2025 that directly impact how listings rank:

Enhanced Personalization Engine: The algorithm now heavily weighs individual buyer behavior and preferences. If someone frequently buys vintage items, they’ll see more vintage results even for generic searches. This affects approximately 70% of search results.

Quality Score 2.0: Etsy introduced a more sophisticated quality scoring system that evaluates your entire shop performance, not just individual listings. Shops with consistent 5-star reviews and fast shipping get ranking boosts across all their products.

Long-tail Keyword Preference: The algorithm now favors more specific, longer search phrases over generic single keywords. “Boho wedding earrings rose gold” performs significantly better than just “earrings.”

Visual Content Priority: Listings with multiple high-quality photos, videos, and lifestyle images now receive preferential treatment in search results. The algorithm can analyze image quality and relevance.

How These Changes Affect Your Listings

These updates mean you need to shift your optimization strategy. Here’s what’s working now:

Focus on holistic shop optimization rather than just optimizing individual listings. One poorly-performing product with bad reviews can drag down your entire shop’s visibility by up to 15%.

Invest more time in longer, more descriptive keywords that match how real people search. Instead of targeting “mug,” go for “personalized coffee mug for dad birthday gift with custom name.”

Update your product photos regularly. Etsy’s algorithm seems to favor listings with fresh visual content, even if the product itself hasn’t changed. Sellers report 20-30% traffic increases after photo updates.

Improve your customer service metrics. Response time, shipping speed, and review quality now have more impact on search rankings than ever before.

What to Expect in 2025 (Projections)

Based on current trends and Etsy’s stated priorities, here’s what we anticipate for 2025:

AI-Powered Search Understanding: Expect more sophisticated search capabilities that understand buyer intent better. The algorithm will likely get better at matching products to what buyers actually want, not just what they type.

Voice Search Integration: As voice shopping grows, Etsy will probably optimize for conversational queries like “find me a birthday gift for my sister who loves plants under thirty dollars.”

Enhanced Mobile Experience Requirements: With mobile traffic continuing to dominate (currently 75% of Etsy traffic), listings optimized for mobile viewing and shopping will get even stronger ranking signals.

Sustainability Scoring: Given Etsy’s focus on sustainability, expect eco-friendly practices and materials to become ranking factors.

Keyword Research for Etsy Listings (The Right Way)

Understanding What Buyers Search For

Successful Etsy SEO starts with understanding your customers’ minds. Buyers typically search in four distinct ways:

Problem-focused searches: “Gift for new mom,” “organize small space,” “keep coffee warm.” These searches focus on solving a specific problem or need.

Occasion-based searches: “Christmas ornaments personalized,” “wedding favors rustic,” “graduation gifts for daughter.” These are tied to specific events or times.

Style or aesthetic searches: “Minimalist wall art black white,” “boho jewelry handmade,” “vintage kitchen decor farmhouse.” These focus on a particular look or feeling.

Material or method searches: “Sterling silver earrings,” “hand knitted scarf,” “laser cut wood signs.” These focus on how items are made or what they’re made from.

The key is mapping your products to all four search types. A handmade mug could target “coffee lover gift” (problem), “teacher appreciation week” (occasion), “farmhouse kitchen decor” (style), and “ceramic handmade pottery” (material).

How to Use Etsy Search Bar Suggestions

Etsy’s search bar is a goldmine for keyword research because it shows you exactly what real buyers are searching for. Here’s how to use it effectively:

Start typing your main keyword and pay attention to the auto-complete suggestions. These represent real searches that Etsy users frequently make, ranked by popularity.

Try different variations and note the suggestions for each. If you sell jewelry, try “handmade jewelry,” “custom jewelry,” “personalized jewelry,” and “unique jewelry” to see different suggestion sets.

Look for long-tail opportunities in the suggestions. These longer phrases often have less competition and higher buyer intent. “Handmade silver earrings for sensitive ears” is much more specific than “silver earrings.”

Use category filters to see how suggestions change. Switch between “All Categories” and your specific category to discover keywords you wouldn’t have thought of otherwise.

Document seasonal variations. Search suggestions change throughout the year. “Christmas ornaments” suggestions in October will differ from December suggestions.

Top Keyword Research Tools: eRank, Marmalead & Free Options

eRank: This is the most popular Etsy SEO tool, and for good reason. It shows search volume, competition levels, and trending keywords specifically for Etsy. The free version provides solid basic data, while the pro version (starting at $5.99/month) offers deeper insights like competitor analysis and keyword tracking.

Marmalead: Another excellent Etsy-specific tool that excels at showing keyword difficulty and opportunity scores. It’s particularly good for finding low-competition keywords that you can actually rank for as a smaller seller. Pricing starts at $19/month.

Free Options:

• Google Keyword Planner: While not Etsy-specific, it helps you understand broader search trends and seasonal patterns
• Google Trends: Shows you when certain keywords peak throughout the year
• Etsy Search Bar: The most accurate free tool for Etsy-specific keywords
• Pinterest Trends: Useful since many Etsy buyers also use Pinterest for inspiration

Here’s a pro tip: Use these tools to find keywords, but always validate them by manually searching on Etsy. Tools give you data, but your eyes tell you about the actual competition and what’s ranking.

Avoiding Keyword Stuffing

Keyword stuffing is one of the fastest ways to hurt your Etsy SEO. It happens when you cram too many keywords into your titles and tags without regard for readability or relevance.

Bad example: “Handmade earrings jewelry silver gold boho vintage modern minimalist statement dangle drop gift women”

Good example: “Handmade Sterling Silver Boho Earrings – Minimalist Dangle Jewelry Gift for Women”

The difference? The good example reads naturally while still including important keywords. Etsy’s algorithm can detect keyword stuffing and will penalize listings that prioritize keywords over user experience.

Instead, focus on creating titles and descriptions that real humans want to read. Include keywords naturally where they make sense, but never sacrifice clarity for keyword density. Aim for a keyword density of 1-2% in your descriptions.

On-Page SEO: Optimizing Your Etsy Listings

Crafting an SEO-Friendly Title

Your listing title is the most important SEO element on Etsy. It needs to be descriptive, keyword-rich, and appealing to human readers. Follow this proven formula:

Primary Keyword + Descriptive Details + Secondary Keywords + Target Audience

Example: “Personalized Leather Wallet – Custom Engraved Men’s Bifold with Initials – Groomsmen Gift”

This title includes the main keyword (personalized leather wallet), descriptive details (custom engraved, bifold), target audience (men), and secondary keywords (groomsmen gift, initials).

Best practices for titles:

• Keep titles under 140 characters so they don’t get cut off in search results
• Front-load your most important keywords since buyers scan from left to right
• Avoid special characters except hyphens and basic punctuation
• Include your target audience when relevant (“for women,” “kids,” “pet lovers”)
• Test different title variations and track performance

Using Keywords in Tags and Categories

Etsy gives you 13 tags per listing – use all of them. Think of tags as your opportunity to cover different keyword variations, synonyms, and search angles.

For a handmade soap listing, effective tags might include:

• “handmade soap”
• “natural skincare”
• “organic bath bar”
• “sensitive skin soap”
• “aromatherapy soap”
• “spa gift set”
• “zero waste bathroom”
• “vegan soap bar”
• “essential oil soap”
• “plastic free”
• “eco friendly”
• “mothers day gift”
• “self care”

Notice how these tags cover different angles: materials (natural, organic), benefits (sensitive skin), use cases (spa gift), values (zero waste, vegan), and occasions (mothers day).

For categories, be as specific as possible. Don’t just choose “Jewelry” – go deeper to “Jewelry > Earrings > Dangle & Drop” if that’s what you’re selling. Specific categories help Etsy understand exactly what you’re offering.

How to Write a Description That Converts

Your listing description serves two masters: Etsy’s algorithm and potential buyers. Here’s how to satisfy both:

Start with a compelling hook that includes your main keyword: “These handmade sterling silver earrings will become your new favorite accessory for any occasion.”

Use the first 160 characters wisely – this is what shows in search results preview. Include your most important keywords and selling points here.

Structure your description with:

• Opening hook with main benefits and primary keyword
• Detailed product specifications (size, materials, colors, customization options)
• Usage suggestions and styling tips
• Care instructions and maintenance
• Shipping and processing information
• Call to action encouraging purchase or questions

Naturally incorporate keywords throughout, but focus on being helpful and persuasive. Answer common questions and address potential concerns before buyers have to ask.

SEO for Product Photos, Videos, and Enhanced Media

Visual content significantly impacts your SEO performance. Here’s how to optimize it:

Image file names: Before uploading, rename your files with descriptive keywords. Instead of “IMG_1234.jpg,” use “handmade-silver-earrings-boho-dangle.jpg.”

Image optimization strategy:

• Use all 10 available image slots with high-resolution photos (at least 2000×2000 pixels)
• Include lifestyle shots showing your product in use
• Add detail shots highlighting quality and craftsmanship
• Show size comparison images with common objects
• Include packaging or gift presentation photos

Video content advantages: Listings with videos get 37% more engagement and longer viewing times, which signals quality to Etsy’s algorithm. Even a simple 15-second video showing your product from different angles can boost performance significantly.

Alt text considerations: While Etsy doesn’t show alt text fields, they likely extract text from image names and surrounding content for search purposes.

Mobile Optimization Best Practices

Over 75% of Etsy traffic comes from mobile devices, making mobile optimization crucial for SEO success.

Mobile-first design principles:

• Ensure your first product image looks great on small screens
• Avoid text overlays that become unreadable on mobile
• Use high-contrast images that are clear at small sizes
• Keep your titles concise since mobile displays show fewer characters
• Structure descriptions with short paragraphs and bullet points
• Make sure your prices and shipping costs are clearly visible

Test regularly: View your listings on your own mobile device regularly. If something looks off to you, it probably looks off to potential customers too.

Shop-Level SEO Optimization

Optimizing Your Shop Title and About Section

Your shop-level SEO affects all your individual listings. A well-optimized shop provides context that helps Etsy understand what you sell and who you serve.

Shop title optimization: Your shop title should clearly communicate what you offer. “HandmadeByJenna – Custom Jewelry & Personalized Gifts” works better than just “HandmadeByJenna” because it includes relevant keywords.

About section strategy: Include keywords naturally while telling your brand story. Mention your specialties, materials, inspiration, and what makes your products unique. This content helps with both SEO and customer trust.

Example About section opening: “Welcome to [Shop Name], where we create handmade sterling silver jewelry inspired by nature’s beauty. Each piece is carefully crafted in our studio using ethically sourced materials, perfect for the modern woman who values unique, sustainable accessories.”

Shop announcement optimization: Use your shop announcement for timely updates that include relevant keywords. Announcing a sale on “boho jewelry” or “Christmas ornaments” can provide SEO benefits for those product categories.

Using Shop Updates for SEO Signals

Regular shop activity sends positive signals to Etsy’s algorithm. Here are proven ways to stay active:

Add new listings regularly: Even one new listing per week keeps your shop appearing active. Fresh content signals to Etsy that you’re an engaged seller.

Update existing listings strategically: Change a photo, adjust the description, or modify tags based on performance data. This shows Etsy your listings are current and maintained.

Renew listings at optimal times: While auto-renewal is convenient, manual renewals during peak traffic hours (typically 6-9 PM in your target market’s timezone) can provide small SEO boosts.

Respond promptly to messages and reviews: Engagement metrics factor into your shop’s overall quality score. Aim to respond to messages within 2-4 hours when possible.

Improving Shop Performance Metrics

Etsy tracks various performance metrics that directly impact your SEO rankings:

Customer reviews: Maintain above 4.7 stars average. Respond to all reviews, especially negative ones, to show customer service commitment. Reviews account for approximately 25% of your quality score.

Order completion rate: Keep this above 98% by ensuring inventory accuracy and prompt order processing. This metric heavily influences your search rankings.

Response time: Reply to customer messages within 24 hours, ideally within 2-4 hours. Fast response times can boost your search rankings by up to 10%.

Shipping performance: Ship orders promptly and provide tracking information. Late shipments hurt your SEO rankings significantly. Consider upgrading to Etsy shipping labels for better tracking integration.

Processing time accuracy: Set realistic processing times and consistently meet them. Etsy tracks whether you ship within your stated timeframe.

These metrics create a compound effect – better performance leads to higher rankings, which leads to more sales, which improves performance metrics further.

External SEO: Getting Found on Google

How to Optimize Etsy Listings for Google Search

Many sellers don’t realize that Etsy listings can rank in Google search results, creating an additional traffic source beyond Etsy’s internal search. This represents a huge untapped opportunity.

To optimize for Google, focus on longer, more conversational keywords that people might type into Google. While Etsy users search for “mug,” Google users might search for “where to buy personalized coffee mugs with names online.”

Google optimization strategies:

• Include location-based keywords if relevant (“handmade pottery Seattle”)
• Create detailed, helpful descriptions that answer common questions
• Use schema markup opportunities by being specific about product details, pricing, and availability
• Include comparison phrases (“vs,” “alternative to,” “similar to”)
• Target informational keywords (“how to choose,” “best type of,” “what is”)

Using Blogging and Pinterest to Send Traffic

Creating content outside of Etsy can drive additional qualified traffic to your shop:

Blogging strategy: Start a simple blog showcasing your products in use, behind-the-scenes content, or tutorials related to your niche. Each blog post can link back to relevant Etsy listings.

Effective blog post ideas:

• “10 Ways to Style Handmade Statement Earrings”
• “Behind the Scenes: Creating Custom Wood Signs”
• “Gift Guide: Unique Handmade Items for Plant Lovers”
• “How to Care for Your Handmade Jewelry”

Pinterest optimization: This visual platform works exceptionally well for Etsy sellers. Create pins for each product and organize them into keyword-optimized boards. Pinterest traffic often converts well because users are in a shopping mindset.

Pinterest best practices:

• Use vertical images (2:3 ratio works best)
• Include text overlays with key product benefits
• Create seasonal boards for holiday shopping
• Pin consistently (3-5 pins per day)
• Use Rich Pins to pull product information directly from your Etsy listings

Getting Backlinks to Your Etsy Shop

While challenging, earning backlinks to your Etsy shop can boost both Google and Etsy SEO:

Outreach strategies:

• Reach out to bloggers in your niche offering to send free products in exchange for honest reviews and links
• Partner with complementary businesses for cross-promotion
• Submit your shop to relevant directories and gift guides
• Create shareable content like tutorials that other sites might naturally want to link to

Local opportunities: If you sell at local markets or have a physical presence, reach out to local business directories, chamber of commerce websites, and local bloggers.

Guest posting: Write helpful articles for blogs in your niche, including a natural mention of your Etsy shop where relevant.

Social Media SEO: Instagram, TikTok & Facebook

Social media doesn’t directly impact Etsy SEO, but it drives traffic and engagement that can improve your overall performance:

Instagram optimization:

• Use hashtags strategically (mix of popular and niche-specific)
• Post consistently with high-quality product photos
• Use Instagram Shopping features to tag products
• Share behind-the-scenes content to build brand connection
• Include your Etsy shop link in your bio and stories

TikTok strategy:

• Show your creation process – these videos perform exceptionally well
• Use trending sounds and hashtags to increase visibility
• Keep videos short and engaging (15-30 seconds)
• Include a clear call-to-action directing viewers to your Etsy shop

Facebook approach:

• Share your products in relevant groups (following group rules)
• Use Facebook Shops integration
• Post customer photos and reviews
• Run targeted ads to your ideal customers

Using AI and Automation Tools for Etsy SEO

Best AI Tools for Optimizing Listings

AI tools can streamline your Etsy SEO efforts, but use them wisely as assistants, not replacements for human judgment:

Listing optimization platforms:

• EverHawk: Analyzes your listings and suggests improvements for titles, tags, and descriptions based on current market data
• Roketfy: Provides AI-powered keyword suggestions and competitor analysis specifically for Etsy
• Sale Samurai: Offers keyword research and listing optimization with AI assistance

Image optimization tools:

• Canva’s AI features: Can help you choose the best product photos by analyzing engagement data
• Upscale.media: AI-powered image enhancement for better photo quality
• Remove.bg: Automatically removes backgrounds for cleaner product photos

Important reminder: AI tools are assistants, not replacements for human judgment. Always review and customize AI-generated content to match your brand voice and ensure accuracy.

How to Use ChatGPT for Keyword Ideas and Listing Copy

ChatGPT can be a powerful ally for Etsy SEO when used correctly. Here are proven prompts that work:

Keyword brainstorming prompt: “Generate 25 long-tail keyword variations for handmade ceramic coffee mugs, including keywords for gifts, occasions, and specific aesthetics. Format as a bulleted list.”

Title optimization prompt: “Improve this Etsy listing title for SEO while keeping it under 140 characters and readable: [your current title]. Focus on including primary keywords naturally.”

Description writing prompt: “Write an Etsy listing description for [product details] that includes these keywords naturally: [keyword list]. Structure it with an engaging opening, product details, care instructions, and call to action.”

Tag suggestions prompt: “Suggest 13 Etsy tags for [product description], ensuring each tag is under 20 characters and covers different search angles like materials, style, occasion, and target audience.”

Always fact-check and personalize AI-generated content. ChatGPT doesn’t know your specific products, brand voice, or current market conditions.

Time-Saving Automations for Busy Sellers

Smart automation can free up time for creative work and customer service:

Listing management automation:

• Create templates for titles, descriptions, and tags that you can quickly customize for new products
• Set up auto-renewal for your best-performing listings
• Use bulk editing tools to update multiple listings simultaneously

Photo workflow automation:

• Create Photoshop actions or Lightroom presets for consistent editing
• Set up batch editing processes for watermarking and resizing
• Use scheduling tools to automatically post new listings at optimal times

Customer service automation:

• Set up auto-responses for common questions about shipping, customization, or care instructions
• Create template responses for frequent customer inquiries
• Use Etsy’s saved replies feature for faster message responses

Social media automation:

• Use Buffer or Later to automatically share new listings across social media
• Set up Pinterest to automatically create pins from new Etsy listings
• Schedule regular behind-the-scenes content to maintain engagement

The goal is automating repetitive tasks while keeping the creative and customer-facing elements personal and authentic.

Bonus: Voice Search and Etsy — Prepare for the Future

What is Voice Search?

Voice search is when people use spoken commands instead of typing to search for information or products. Think “Hey Siri, find me a unique birthday gift for my mom under fifty dollars” instead of typing “birthday gift mom” into a search bar.

Key characteristics of voice searches:

• They tend to be longer and more conversational than typed searches
• They often include question words like “where,” “how,” “what,” and “when”
• They’re more likely to include natural speech patterns and complete sentences
• They often have local intent (“near me” searches)

Voice search is growing rapidly, with 55% of adults using voice search daily and voice commerce expected to reach $40 billion by 2025.

Can Etsy Listings Be Found via Voice?

Currently, Etsy listings don’t directly appear in voice search results from Alexa, Siri, or Google Assistant for product searches. However, this landscape is evolving quickly.

Current limitations:

• Voice assistants primarily pull from featured snippets and direct brand websites
• Most voice commerce happens through specific apps or skills
• Voice assistants don’t browse marketplaces like Etsy for product recommendations

Emerging opportunities:

• Voice assistants sometimes read information from web pages that link to or mention Etsy shops
• Some smart speakers can access Etsy through specific skills, though functionality is limited
• Google is testing voice search integration with marketplace platforms

Steps to Make Your Shop Voice Search Ready

Preparing for voice search now positions you for future opportunities and improves your current SEO:

Use conversational keywords: Include phrases like “best gift for,” “where to buy,” “how to find,” and “what is the best” in your descriptions.

Answer common questions: Structure your descriptions to answer questions buyers might ask aloud:

• “What size is this jewelry?”
• “How long does shipping take?”
• “Is this suitable for sensitive skin?”
• “What occasions is this good for?”

Optimize for local search: Include location-based keywords if you sell at local markets, offer local pickup, or ship from a specific region.

Focus on featured snippets: Create content that could be pulled as quick answers by voice assistants. Use clear, concise language that directly answers common questions.

Implement FAQ sections: Add frequently asked questions to your listings using natural, conversational language that matches how people speak.

While voice search for Etsy is still emerging, these optimizations also improve your current SEO performance across all platforms.

 

Final Thoughts: Keep Testing and Stay Updated

Why SEO is a Long-Term Strategy

Etsy SEO isn’t a “set it and forget it” activity. It requires ongoing attention and adjustment because the marketplace is constantly evolving:

Search trends change seasonally and culturally. What people search for in December differs vastly from June searches. Stay ahead by planning seasonal content and keywords 2-3 months in advance.

Competition evolves continuously. New sellers enter your niche regularly, and existing sellers improve their SEO. Monitor your rankings monthly and adjust strategies based on performance data.

Etsy’s algorithm updates regularly. The platform makes small adjustments frequently and major updates quarterly. Follow official announcements and test new features early.

Your business grows and changes. As you add new products, explore new markets, or refine your brand, your SEO strategy must evolve accordingly.

The most successful Etsy sellers treat SEO as an ongoing process, dedicating 2-3 hours weekly to optimization activities. This consistent effort compounds over time, creating sustainable competitive advantages.

Staying Ahead of Etsy’s Future Updates

To maintain your competitive edge as Etsy evolves:

Follow official sources: Subscribe to Etsy’s seller blog, join their webinars, and read their quarterly updates. Official announcements often hint at future algorithm changes.

Join active seller communities: Participate in Facebook groups, Reddit communities, and Discord servers where sellers share real-time experiences and insights about what’s working.

Monitor your analytics religiously: Check your Etsy Stats weekly to identify trends, opportunities, and potential issues before they impact your business significantly.

Test new features immediately: When Etsy releases new tools or features, be among the first to test them. Early adopters often receive temporary ranking benefits as Etsy promotes new functionality.

Stay informed about e-commerce trends: Follow general e-commerce and SEO news from sources like Search Engine Journal, Shopify’s blog, and industry reports. Many trends eventually influence Etsy’s direction.

Build relationships with other successful sellers: Network with top performers in your niche. They often share insights about upcoming changes and successful strategies.

Remember that while tactics may change, the fundamentals remain constant: create quality products, optimize for your ideal customers, provide excellent service, and maintain consistency. Master these basics, and you’ll succeed regardless of how Etsy’s algorithm evolves.

Success on Etsy doesn’t happen overnight, but with consistent application of these SEO strategies, you’ll see steady improvement in your shop’s visibility and sales. Start with the fundamentals, measure your results carefully, and gradually implement more advanced techniques as you learn what works best for your specific products and audience. The investment in SEO knowledge and execution will pay dividends for years to come.